50 Cent promises that his new line of SMS Audio headphones will beat out any current market competition, but the G-Unit CEO is also donating some of the proceeds from headphone sales to Feeding America. "Because of my Street King initiative, with every purchase there's a meal being provided through the United Nations World Food Programme," Fif tells MTV News. "And with this actual project, I decided I wanted to do something here in America. So for every pair of these headsets that are sold domestically and online through SMSAudio.com, 250 meals will be provided by Feeding America, which is our leading charitable organization against hunger."
Over the past few months, 50 has been outspoken about the need to fund charitable organizations, using sales from his Street King energy drink to launch a campaign focused on feeding "a billion kids."
"I think business is the answer for finding finances for situations that have been unanswered and untouched," 50 added. "If young entrepreneurs follow in my footsteps, with having a charitable business model that actually gives back, then you don't have people standing at Occupy Wall Street, because they're aware that the major corporations are conscious of them."c