50 Cent is out of the audio business. The Queens, New York rapper has canceled his "Sleek by 50" line of pricey headphones after Sleek Audio announced that it has ended its contractual agreement with 50’s licensing company G-Unit Brands. While no reason was given, Sleek explained that they will be “re-evaluating our Wireless Hybrid over-the-ear headphones at a later date.”
The G-Unit henchman unveiled his wireless headphone line back in January, when he debuted the hardware at 2011 International Consumer Electronics Show.
"I know music and I've tried everything on the market as far as headphones go, but I wanted something different, something better, that really pushed the envelope and gave all music fans a new way to listen to their favorite artists," he said at the time. "I was fortunate to find Sleek, the technology they employ and their knowledge of how we hear music truly blew me away. It was a perfect match, I didn't want to create another pair of loud headphones, I wanted to create headphones that offer top-level performance, style and new technology."He later hinted at a beef with Interscope head Jimmy Iovine and Dr. Dre, who were apparently angry with Fif for competing with the popular Beats By Dre headphones.