Make way for 50 Cent, reality TV’s new mogul-mentor who’s looking to help one lucky contestant climb the ladder of success escalator-style.On his new MTV show “50 Cent: The Money and the Power,” which airs Thursdays at 10 p.m., the rapper/entrepreneur serves as mentor to 14 hopefuls looking to score $100,000 of his hard-earned cash.

But getting cake won’t be a cakewalk. Challenges abound but often have little to do with business savvy, for example, running several miles while chained to five teammates. And Fiddy’s input is alternately motivational and insulting - “This ain’t a high school reunion,” he says when the chatter was getting out of control. “Shut the (expletive) up.”

Fiddy isn’t the first rapper to jump into reality-TV mentoring territory. In the wake of Donald Trump’s “The Apprentice,” Supermogul Diddy launched “I Want To Work For Diddy.” But there are differences between the shows.There’s no panel of peeps to advise Fiddy. There’s just G-Unit’s most loyal soldier and resident underboss Tony Yayo, who provides pithy observations while Boss runs the show.

And forget Trump’s gleaming boardrooms: This is the ’hood. Green and black do-rags denote crew leaders of teams labeled Money and Power.Some of the contestants are endearing, like jolly Nathan of Calhoun, Ga.“I got more ladies than 50’s got Mercedes,” Nathan exclaimed during the first episode.

Then there is Precious, who is exactly as you’d imagine someone named Precious to be: horrible. Despite her obnoxious racist comments aimed at a Korean contestant, the show’s resident ’hood rat was saved from the ax in last week’s premiere. Fiddy called her “the poor man’s Lil’ Kim.”OK, with its soundtrack of 50 Cent songs, the show often feels like a commercial for the mogul’s music.

“Yayo, who do you think I should ‘Terminate on Sight’?” Fiddy asked during the elimination round, dropping the name of his last G-Unit album.But it’s the rooftop elimination round that’s the reason to watch. Fiddy, an experienced axman who already sliced and diced ex-soldiers The Game and Young Buck from the show, approaches the final round with sinister glee.

And yet, as cold as 50 can seem, the very nature of the series shows an underlying kindness. As Fiddy says, he wants to give the contestants - many of whom grew up without parents as he did - the head start he never had.